Nike Air Max III

The Nike Air Max III carries a name that goes deeper into the archives than many think. What is now known as the Air Max 90 cult debuted in 1990 under this exact name – only during the reissues in the early 2000s did the title change to the year of release. The silhouette was designed by Tinker Hatfield, who enlarged the visible Air unit and gave the runner a sharper, Italian sports car-inspired line. This version comes in Black / Cool Grey / Infrared 23 – the color code that has always been inseparable from this silhouette. Textile construction, suede at the logo, and the characteristic overlays at the forefoot reference the original, while the bright infrared as a signal color breaks up the dark base. A nod to the moment when the name was still III and the Air bubble redefined the sports shoe.